Jaime III Avenue is located in the city of Palma de Mallorca, being one of its main commercial arteries. The avenue was the opening of a wide road in the old city, to connect it with the widening of the Poniente district. It has a rectilinear and uniform layout, with arcaded arches and homogeneous facades. It is one of the most active and exclusive shopping streets in Palma de Mallorca. In Concepción Street, a crossing of Jaime III Avenue in front of the Sa Nostra Culture Center, is located the fountain of the Holy Sepulchre, which preserves the neck of the tenth-century Arab fountain and a thirteenth-century temple. Its name honors Jaime III of Mallorca (1315 - 1349), king of Mallorca between 1324 and 1349.
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